Select Leaders
Identify captains and emerging leaders who can shape the team.
► As Seen On ESPN College GameDay
Build Championship Leaders.
One team. One system. One culture. S.A.L.T.
Student Athlete Leadership Team is a complete leadership development system for Athletic Directors, Coaches, Captains, and Teams, built on the F.A.M.I.L.Y.® method.
On the National Stage
A Coach’s Impact Lasts a Lifetime
On ESPN College GameDay, Alabama quarterback Jalen Milroe shared where he first learned F.A.M.I.L.Y.®, from his high school coach in Katy, Texas.
The leadership gap
Captains are chosen. Too few are trained.
Talent may earn a title. It does not automatically teach someone how to lead a locker room, handle conflict, challenge teammates, serve others, or protect culture.
Coach carries culture→Captains help protect it
Leadership resets every year→Leadership becomes the program
Values remain posters→Values become daily choices
Players wait for correction→Players hold the standard
Why S.A.L.T. is different
Most programs talk about leadership. We practice it.
The heart of the system
Forget About Me
I Love You®
F.A.M.I.L.Y.® is a movement built on selfless love, the simple, powerful truth at the heart of every great team and every locker room that lasts. This mission has reached athletes, coaches, and teams across the country. S.A.L.T. is how it becomes a standard your captains practice every week.
The program
The S.A.L.T.
Program.
S.A.L.T., the Student Athlete Leadership Team, is a seven‑unit program that trains your captains to lead with character. Each captain works through the Hold the Standard Playbook, one trait at a time, from Respect to the F.A.M.I.L.Y.® capstone. Team meetings, reflections, challenges, and Mentor Circle moments turn the ideas into practiced, everyday behavior.
7 leadership units
Coach & Captain guides
Meetings · Reflections · Challenges
The leadership journey
One trait at a time. One culture that lasts.
Hover or select each unit to see how S.A.L.T. moves leadership from an idea into a practiced team behavior.
The Mentor Circle
Every trait has a mentor.
Each trait in the S.A.L.T. journey connects your captains to a mentor who lives it. Hover or tap a trait to meet the mentor you will share it with, and why it matters to the mission.
Unit & Mentor
Respect
The Coach
The mentor who taught you to honor the game, your teammates, and yourself. Respect is where every strong culture begins.
Tap each trait around the circle
How the program works
A repeatable system coaches can lead.
A clear structure helps coaches lead meaningful development without building a curriculum from scratch.
Prepare
Give coaches and participants the structure needed before each meeting.
Meet
Lead focused conversations that connect the trait to real team situations.
Practice
Turn ideas into weekly choices, challenges, pledges, and accountability.
Build the Mentor Circle
Honor six people who already model the traits.
Serve
Take leadership beyond the team through community action.
Become F.A.M.I.L.Y.
Bring every trait together through servant leadership.
Complete the Capstone
Define a leadership legacy and commit to living it.
See it in action
Every great team is built on a standard.
Give captains more than another leadership talk. Give them a system they can experience, practice, and carry into every part of life.
Coach led
Athlete centered
Built for lasting culture
Open the playbook
See exactly what your leaders will experience.
The Preview Edition includes the program introduction and complete Respect and Honesty units, including meetings, reflection, challenges, pledges, and Mentor Circle moments.
Inside the leadership system
Materials, training, and support.
The books are one part of a complete system that equips coaches, guides team leaders, and supports the journey through the Capstone.
Captain’s PlaybooksParticipant reflection and action
Coach’s GuideMeeting plans and facilitation
Wristband JourneySix mentor bands plus black
Implementation SupportGuidance from kickoff to Capstone
As Seen on ESPNWatch the F.A.M.I.L.Y.® Story
As seen on ESPN
Leadership respected by leaders.
“Championships are won with talent, but dynasties are built on love, trust, and unity. That’s what F.A.M.I.L.Y. represents.”BYRON SCOTT, 3X NBA CHAMPION AND NBA COACH OF THE YEAR
“F.A.M.I.L.Y. is something I go back to continuously as it helps me in the lifelong process of getting over myself.”MATT BIRK, SUPER BOWL CHAMPION AND WALTER PAYTON NFL MAN OF THE YEAR
“It’s not just about building better athletes, it’s about building stronger kids, stronger teams, and stronger schools.”JEFF SUPPAN, NLCS MVP AND WORLD SERIES CHAMPION
Questions from coaches and Athletic Directors
Everything you need before the conversation.
What exactly is S.A.L.T.?
S.A.L.T. stands for Student Athlete Leadership Team. It is a coach led leadership development system built around seven units and a Capstone. It combines participant playbooks, a Coach’s Guide, meetings, reflection, challenges, wristbands, mentors, service, and implementation support.
Who is the program designed for?
The program is built for school, club, college, and professional team environments. It can begin with captains, a selected leadership council, or a Student Athlete Leadership Team.
How long does the program take?
Coaches choose the cadence that fits the season. The program contains seven units and a Capstone. Each team meeting is structured around a focused 60 minute flow, with reflection and practice between sessions.
How much preparation does a coach need?
The Coach’s Guide provides the meeting structure, prompts, lesson direction, activity, pledge, and closing reflection. Coaches are not asked to create a leadership curriculum from scratch.
Can an Athletic Director use this across multiple teams?
Yes. S.A.L.T. creates a shared leadership language that can be used across programs while allowing each coach to select the cadence and application that fits the team.
Do all athletes participate?
A team can begin with captains and emerging leaders, then decide how those leaders will bring the lessons back to the full roster. Organization wide options can be discussed during the demo.
How does the Mentor Circle work?
After each of the first six trait units, each participant gives the corresponding wristband to someone who already models that trait. By the end, the participant has identified six mentors who can continue shaping their leadership.
What does the black wristband represent?
The black wristband represents the F.A.M.I.L.Y. mindset, Forget About Me I Love You. Participants keep it as a reminder of their commitment to servant leadership.
What is included in the package?
Packages can include Captain’s Playbooks, a Coach’s Guide, trait wristbands, leadership materials, training, facilitator resources, and implementation support. Final quantities and options are confirmed during the demo.
Is this faith based?
The central F.A.M.I.L.Y. principle is rooted in selfless love and servant leadership. Ask during the demo about the best fit and implementation for your organization.
Can assistant coaches or staff facilitate meetings?
Yes. The guide is designed to give an approved facilitator a clear meeting flow. Your demo can address roles, training, and who should lead each part of the experience.
What will the demo cover?
The demo should answer program timing, participant count, coach preparation, materials, implementation support, package options, and how S.A.L.T. can fit your specific team or organization.
Can we preview the curriculum before deciding?
Yes. The interactive preview on this page includes the program introduction and complete Respect and Honesty units, so you can experience the structure before requesting a demo.
How do we get pricing?
Pricing depends on the number of participants, package configuration, and implementation needs. Request a demo so the team can recommend the right option and provide accurate pricing.
Your move
See how S.A.L.T. can fit your program.
Tell us about your team or organization. The demo will walk through the curriculum, materials, implementation, support, timing, and package options.
Free resource for coaches
Start with the Ultimate Playbook for Captains and Coaches.
Give your staff an immediate leadership resource, then request a demo to see how the full S.A.L.T. system turns those ideas into a season long development experience.
Get the Free Playbook