THE LIFESTYLE BRAND THAT BRINGS PEOPLE TOGETHER
F
A
M
I
™
Y
L
FORGET ABOUT ME I LOVE YOU™
Watch how Rutgers University, Head Football Coach Greg Schiano uses F.A.M.I.L.Y. to motivate his players.
If you’re a leader wanting to use the F.A.M.I.L.Y. acronym for your organization, please contact us!
F.A.M.I.L.Y. CAMPAIGN PARTNERS
1 MILLION
F.A.M.I.L.Y. WRISTBANDS
DISTRIBUTED
33
OVER
COUNTRIES REACHED
AROUND THE GLOBE
300,000
MEALS SERVED TO
THOSE IN NEED
ONE
INSPIRATIONAL MOTTO
CHANGING LIVES
CASE STUDY:
RUTGERS UNIVERSITY
The acronym became popular among sports teams around the country as a powerful mantra for the TEAM to become a FAMILY - At Rutgers University, Head Football Coach Greg Schiano uses F.A.M.I.L.Y. to motivate his players to not just sweat for one another, but to be willing to bleed and die for one another. He says, “F.A.M.I.L.Y. stands for Forget About Me I LOVE You … Forget About Me I SACRIFICE For You … LOVE is SACRIFICE”.
That might seem to be a heavy approach, but he was right, and it’s proved to be quite effective. The F.A.M.I.L.Y. message helped the team to be more unified, loyal and disciplined. As a result, they’ve experienced more success since using F.A.M.I.L.Y. as their motto than they ever had since 1869 … literally!
One of the greatest honors bestowed on One Strong Family, was when the team decided to replace their individual names from the backs of their jerseys, with F.A.M.I.L.Y. during a game that was broadcasted live on ESPN. They continued to use F.A.M.I.L.Y. on their jerseys at least once each season until the team entered The BIG-10 Conference, where the rules were more strict, not allowing brand slogans on jerseys.
Another proud moment for F.A.M.I.L.Y. was when the team won The BIG EAST, under then Head Coach Kyle Flood. In a post interview, Coach Flood was quoted to say, “The F.A.M.I.L.Y. message is engraved in our heads, on our hearts, and on our Championship Rings ...F.A.M.I.L.Y. is here to stay".
If you’re a team leader wanting to use the F.A.M.I.L.Y. acronym for your organization or for fundraising, please contact us!
CASE STUDY:
THIS IS THE YEAR FILM & THE
SLAP BRACELET CHALLENGE
In 2020, the coming of age film, THIS IS THE YEAR, was set to release in theaters. However, due to the Covid-19 Pandemic, movie theaters were closed along with most business establishments. Rather than sitting back waiting for theaters to reopen, Director, David Henrie and Executive Producer, Selena Gomez decided to invite their social media audiences to join them for a digital movie premiere experience!
Joined by the Cast, led by Lorenzo Henrie, Gregg Sulkin, Vanessa Marano, Alyssa Jirrels and Jeff Garlin, fans from around the world were given a 48-hour window to tune-in for a Pre-Show hosted by Selena and David, then watch the full-length feature film together. The online experience was concluded with a Post-Show Q&A hosted by Tik-Tok sensations, Charli and Dixie D’Amelio. As a result, F.A.M.I.L.Y. received more than 3.5 billion digital brand impressions.
F.A.M.I.L.Y. partnered with THIS IS THE YEAR to help create uplifting and positive messaging for the “feel good movie of the year” In order to create a ‘movement’ to keep the feel-good-vibe of THIS IS THE YEAR going!
The main message was “THIS IS THE YEAR to say, Forget About Me I Love You”. Together with THIS IS THE YEAR’s production partner, BOLD ENTERTAINMENT, a division of Bold Capital Group, LLC and Novo Media Group, One Strong Family developed an exclusive line of co-branded THIS IS THE YEAR/F.A.M.I.L.Y. merchandise including a popular Slap-bracelet Challenge: a pack of 7 slap-bracelets each with a unique call-to-action challenge for people to make the world around them a better place.
The “challenges” included:
DONATE CLOTHES
VOLUNTEER
MAKE SURE YOUR FRIENDS ARE OKAY
FORGIVE SOMEONE
WAVE TO YOUR NEIGHBORS
OFFER A HUG
EXTEND ACTS OF KINDNESS
Each slap-bracelet pack also included one F.A.M.I.L.Y. bracelet as an encouragement to complete each challenge with an attitude of selfless love!
If your organization would like to create a custom F.A.M.I.L.Y. Challenge or use the F.A.M.I.L.Y. brand for fundraising opportunities, please contact us!
