What is F.A.M.I.L.Y.?

F.A.M.I.L.Y. stands for “Forget About Me I Love You”. 

F.A.M.I.L.Y. encourages oneself to live a life of selfless, unconditional love for one another. F.A.M.I.L.Y. is sacrifice. To love one another is to sacrifice for that person. When you give up yourself to another person you create a family. You create a bond that is unbreakable.

How to Implement F.A.M.I.L.Y. in a Team Environment?

F.A.M.I.L.Y. must begin with the coaches. As a coach, you must have a servant type of leadership. As a leader, a coach sacrifices his whole self to their team. When living out F.A.M.I.L.Y. you build a relationship with every athlete by creating a positive environment where the athletes see the coach having each other's back. A coach gains trust between his athletes by allowing each athlete to be comfortable to speak up.

Four Different Ways to Implement F.A.M.I.L.Y. in a Team Environment

* Team building activities

Team barbecues, beach days, game nights, etc.

* Giving back to your community as a team

Volunteer work

* Create a Leadership Team

Gather your captains together once a week to hear any issues whether that be good or bad

* Create a Staff behind you that has the same F.A.M.I.L.Y. values


F.A.M.I.L.Y. for Coaches

Since 2005, the F.A.M.I.L.Y. acronym has been used by Coaches at every level to create the ultimate competitive advantage for their team. 



One of the greatest challenges for any Coach is to inspire, motivate and unite their players by creating a strong team bond and a winning culture.  

It’s often said that blood is thicker than water.  

F.A.M.I.L.Y. supports that claim. 

It is a proven and powerful mantra that can unite and strengthen your program and remain instilled with each teammate for the rest of their lives.